Job Description:
uShip is seeking an exceptional individual to join our team as a full time PPC Marketing Manager. This individual will work directly with the Internet Marketing Manager and the executive team to create, manage and optimize PPC campaigns in support of business goals in a global environment. If you are an exceptionally motivated, smart, and driven individual who wants to work in a fast-paced, ever changing start-up environment, this is the position for you.
uShip maintains a work hard, play hard environment. The best of the best in Austin are rewarded with a competitive salary, stock options, 401k matching, paid time off, free daily lunches, monthly team building and community events and the opportunity to work in a creative and robust environment.
This position is based at uShip's corporate headquarters in Austin, TX.
Job Responsibilities:
- Perform keyword research in order to add to existing campaign portfolio as well as create entirely new campaigns for our global initiatives
- Continuously review and manage all aspects of existing campaign to ensure profitability
- Serve as pay per click expert across all continents (we are global)
- Create, Test, Measure and Iterate PPC Landing Pages on a weekly basis
- Prepare reporting and profitability of the PPC efforts on a bi-weekly basis
- Analyze and translate quantitative and qualitative data from web analytics tool into actionable PPC Plan (Roadmap)
- Research and develop PPC best practices to identify new market opportunities and maximize program profits with improved paid campaign performance
- Assist in search engine optimization efforts, including link-building, as needed
- Assist in brand management efforts as needed
Job Requirements:
- Bachelor's degree or equivalent training and experience
- Knowledge and experience with the creation, management, and optimization of large-scale PPC campaigns on the 3 Major Platforms - Yahoo, MSN and Google
- Experience with or knowledge of bid optimization software tools
- Experience with Google Adwords Editor & Microsoft Adcenter Desktop
- Experience with Keyword Research and the tools available
- Knowledge/skills in HTML, JavaScript, and CSS are a plus
- Experience using Microsoft Office programs (Excel, PowerPoint, Word, etc.)
- Must be detail-oriented with excellent analytical and problem-solving skills
- Excellent written and verbal communication skills to evangelize Traffic/Search Strategy projects and work with cross functional staffs to ensure implementation
- Ability to work individually and in a team environment
- Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility
- 1-3 years experience at a dedicated SEM consulting company or as a Search Engine Marketer for a large web company
If you are interested in the position, please send a resume and cover letter to jobs@uship.com
The subject line should read: PPC (Pay-per-click) Marketing Associate